Wednesday, August 12, 2009

Young people and body images

Liberal Democrat shadow foreign affairs minister (and previously shadow to women's and young persons' portfolios) Jo Swinson's proposals are:

1. Protect children from body image pressure by preventing the use of altered and enhanced images in advertising aimed at under 16s, through changes to Advertising Standards Authority rules. We would work with industry regulators and professionals to find ways to ensure that children have access to more realistic portrayals of women (and men) in advertising.

2. Help women make informed choices by requiring adverts to indicate clearly the extent to which they have been airbrushed or digitally enhanced and altered.

3. Encourage the British Fashion Council and design schools to ensure students are taught to and judged on their ability to cut to a range of sizes and body types.

4. The fashion industry should implement all the recommendations in the Model Health Inquiry, including introducing model health certificates for London Fashion Week.

5. Require cosmetic surgery advertising and literature to give surgery success rates by collecting and publishing Patient Reported Outcome Measures. This would assess whether the surgery had the desired effects.

6. Ensure age-appropriate modules on body image, health and wellbeing, and media literacy are taught in schools.

There is more information and comment in Jo's posting on Liberal Democrat Voice.

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