Tuesday, April 30, 2019

Government must tackle gendered marketing

A poll carried out by the Fawcett Society has found 'widespread concern' about 'pink for girls, blue for boys' advertising by manufacturers and retailers. 

The poll discovered that 63% of mothers and 60% of fathers agreed that product marketing reinforces gender stereotypes. The charity says this is not limited to parents, 'as over half of men and women who do not have children also agreed'. 

Responding to the poll, Liberal Democrat MP Christine Jardine responded: 

“It is unacceptable that in 2019 companies are still marketing their products using outdated and sexist stereotypes.
“These tactics are damaging for both children and adults. Trying to put children in marketing boxes according to arbitrary ideas of what it is to be male or female is regressive and could give them a damaging and limited image of what they can achieve or what their societal role should be.
“The clich├ęs of gender-specific products also lie at the heart of the pink tax, where women have to pay higher prices than men for the same products. The Conservative Government must stop refusing to act. It’s time they ensure all major retailers end these harmful marketing practices.”

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